Overview

This was a sponsored project by Studytable. We were tasked to design a real-time engagement platform to boost the confidence of undergraduate students and assist them in having a planned approach towards their graduation degree.

Role

UX Designer

Team

8 months

Tools

UX Researcher, UI Designer

Figma, Sketch, Proto.io

Duration
Solution

We proposed Jagbot, a platform to interweave the university advisors and the students for timely assistance.

Organization
Career Path
Evaluating Performance
About the Client

Talking to the stakeholders

StudyTable is a peer-to-peer knowledge-sharing platform for students. It gives students the opportunity to share knowledge with each other and simultaneously make some money for it in their student environment

Understanding the brand

" Students need intervention DURING the year and not at the end; more like real-time feedback, good advice when in the moment "
- Wesley Crouch (CEO)

Problem Space

Undergraduate students struggle to graduate in four years, increasing the cost of attending college significantly.

"The official four-year graduation rate for students attending public
colleges and universities is 33.3% and the six-year rate is 57.6%"
Cappex 2019

Approach

What are the current obstacles that hinder students from completing their education in the predetermined time?

To start off our research, we started with competitor analysis and then proceeded to user research by conducting a survey, preliminary 1:1 user interviews with both groups of individuals from the IUPUI campus. From the journey map, we highlighted three key pain points that hinder regular consumers from going green.

Competitor Analysis

Looking at the competitors in this space helped us recognize the industry standards for interaction models, content, and design. It was also vital that we note what worked well for them and contributed to their success.

User Research
Survey

We surveyed over 70 respondents from Indiana University to get to know the factors that could be disturbing students’ success.Based on background research, we had options surrounding academics, finance, physical and mental health, career guidance and community engagement.

Interviews

We conducted semi structured interviews with students and advisors.It was important for us to understand both perspectives and validate the survey results.

Journey Map

We used journey mapping techniques to visualize and communicate the students' journey across various touch‐points with the academic years.It gave a straightforward narrative of the advisor's importance during the four years of academics.
Mapping out the emotions was key to setting client expectations about the aspirational emotional state we were aiming to design.

Key insights from the research
1. Advisors need to guide the students beyond year 1 

From year two, the students begin exploring courses randomly without a plan. We need to give them a realistic approach and guide them to balance the credits leading them to successful degree completion logically.

2. Assist students with Mentors for the semester and career planning

We need to let the students get help from reliable sources. Feedback from seniors who have already done the course can help save time, credits, and the course fee. Additionally, they can give tips to prepare the students for their career start eventually.

3. Students need timely intervention with academics

Monitoring the students and letting them know that they can be helped with assignments or navigating them to the helpful resources will be useful.

Userflows
User Testing

With the low-fi prototypes, we did two rounds of usability testing with campus students at Indiana University to identify usability problems and collect feedback on design concepts and interfaces.

Round 1: We recruited 5 college students to walk through the system. Our goal was to check if the overall experience of the application was fluent and easy to understand.

Round 2:
We invited 2 students with a solid UX design background to conduct a heuristic evaluation of our whole product.

Final Design
Impact
Developer Handoff

The design prototype's initial variant was handed over to the Butler University students to begin the product's coding phase. The recent update is the prototype is functional and is moving to further stages of development.

Reflection

Consolidating client input and maintaining communication at all stages was helpful. It helped me be mindful of what was essential during the ideation phase and narrow down the product features.

Projects